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CANNI / Company Updates  / A Sobering Trend- Botanical Infused Beverages

A Sobering Trend- Botanical Infused Beverages

Finding More Botanical Infused Drinks & Learning That Alcohol Doesn’t Have To Be The Only Social Lubricant

The Rise of Plant-Based Alternatives for 20-40-Year-Olds

Over the past decade, a significant shift has been underway, especially
among the younger generation, as they reconsider their relationship with
alcohol. Traditional alcohol consumption, long a cornerstone of social
gatherings and relaxation, is losing ground to a new wave of plant-based
alternatives. These alternatives are infused with adaptogens like kava and
kanna and functional mushrooms, offering a refreshing change to the social
scene while promoting health and well-being. In this blog post, we will explore
this growing trend and the reasons behind the shift towards plant-based
alternatives among the 20-40-year-old demographic.
A Changing Landscape
The 20-40 age group is witnessing a significant transformation in their
attitudes towards alcohol. Gone are the days when alcoholic beverages were
the default choice for socializing or winding down. Young adults are
increasingly prioritizing health and wellness and are turning to alternatives that
not only allow them to enjoy leisure activities but also support their overall
Plant-Based Alternatives: The New Wave
Plant-based alternatives are at the forefront of this shift, offering an exciting
array of beverages that are as pleasurable as they are beneficial. Infusions
that incorporate adaptogens, such as kava and kanna, and functional

mushrooms are becoming the go-to choice for many young adults seeking a
balanced and healthier lifestyle.

  1. Kava: The Relaxation Elixir
    Kava, a traditional drink from the South Pacific, is well-known for its calming
    and anxiety-reducing properties. Often used in ceremonial and social
    gatherings, kava has been making a comeback among the 20-40 age group
    as a natural and soothing alternative to alcohol.
    Kava provides a gentle relaxation effect without the numbing sensation often
    associated with alcohol. Its ability to alleviate stress and promote a sense of
    well-being makes it a preferred choice for those who want to unwind without
    the harmful side effects of alcohol.
  2. Kanna: Elevating the Mood
    Kanna, derived from a South African plant, is gaining popularity for its mood-
    enhancing and euphoria-inducing properties. Often served in various forms,
    such as teas or tinctures, kanna is increasingly finding its place in social
    settings, offering an alternative to alcohol’s mood-altering effects.
    Kanna provides a natural and uplifting experience that can be enjoyed without
    the need for excessive alcohol consumption. It’s an appealing option for those
    looking to elevate their mood and feel more relaxed in a social context.
  3. Functional Mushrooms: A Mindful Choice
    Functional mushrooms, like reishi, lion’s mane, and cordyceps, have been
    embraced for their potential to enhance cognitive function, reduce stress, and
    boost the immune system. Infusing functional mushrooms into beverages
    offers an innovative way to enjoy the benefits of these adaptogens while
    partaking in leisure activities.
    Reishi, known for its calming properties, can create a sense of inner peace
    and relaxation, making it an ideal choice for those who wish to unwind after a
    busy day.
    Lion’s mane, celebrated for its cognitive-enhancing effects, can help people
    stay sharp and focused during social interactions.

Cordyceps, with its potential to increase energy levels, is a preferred choice
for those looking to stay active and engage in recreational activities.
The Drivers Behind the Shift
Several factors are contributing to the trend of plant-based alternatives among

  1. Health and Wellness: This age group is increasingly health-conscious and
    focused on well-being. They understand the long-term effects of alcohol
    consumption on physical and mental health and are looking for healthier
  2. Social Awareness: The desire to reduce the negative impacts of alcohol, such
    as impaired judgment and the potential for addiction, has led many young
    adults to seek alternative ways to socialize responsibly.
  3. Variety and Experimentation: The younger generation is known for its
    openness to trying new experiences. Plant-based alternatives offer an exciting
    and diverse range of beverages to explore and enjoy.
  4. Mindful Drinking: The concept of “mindful drinking” is gaining ground. Young
    adults are looking for beverages that allow them to stay present, make
    conscious choices, and remember their social experiences.
  5. Ethical and Sustainable Choices: Plant-based alternatives are often
    considered more ethical and sustainable, as they tend to have a lower
    environmental impact and are cruelty-free.
    The Role of Infusion Bars and Specialty Cafes
    Infusion bars and specialty cafes are becoming the epicenter of this trend,
    offering a haven for those seeking plant-based alternatives. These
    establishments provide a safe and welcoming environment where patrons can
    explore and enjoy a diverse range of adaptogen-infused drinks. Here’s how
    they contribute to the growing popularity of this movement:
  6. Expertise: Infusion bars employ knowledgeable staff who can guide patrons in
    selecting the right infusions based on their preferences and desired effects.
  7. Social Connection: These venues foster a sense of community and
    connection, where like-minded individuals can come together and enjoy a
    shared experience without the influence of alcohol.
  8. Atmosphere: Infusion bars often have a tranquil and inviting ambiance,
    encouraging mindfulness and relaxation. They may also incorporate biophilic
    design principles, connecting patrons with nature for a holistic experience.
  9. Customization: Many infusion bars allow patrons to personalize their
    infusions, tailoring the experience to their specific needs and tastes.
    The Future of Plant-Based Alternatives
    As the trend of plant-based alternatives continues to gain momentum, several
    exciting developments are on the horizon:
  10. Expanding Menu Offerings: Infusion bars and specialty cafes are likely to
    diversify their menus, offering a wider array of adaptogens and herbs to cater
    to various preferences and needs.
  11. Educational Initiatives: To promote responsible and informed consumption,
    these establishments may introduce educational workshops and events,
    helping patrons understand the benefits and potential risks of different plant-
    based alternatives.
  12. Greater Availability: As the demand for these alternatives grows, we can
    expect to see them on the menus of more traditional bars and restaurants.
  13. Advocacy and Awareness: Organizations and influencers are likely to promote
    plant-based alternatives and advocate for responsible and mindful drinking,
    further normalizing these choices.
    The shift from traditional alcohol to plant-based alternatives among 20-40-
    year-olds is more than just a trend; it’s a cultural shift towards a more mindful
    and health-conscious way of living. Plant-based alternatives, infused with
    adaptogens like kava and kanna and functional mushrooms, offer a unique
    and enjoyable path to relaxation and well-being. As the movement continues
    to grow, it’s clear that these alternatives are not just a fad but a fundamental
    change in the way we approach leisure and socialization.

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